A Telecaster shaped by south-western design, leatherwork, and Chimayó-inspired pattern, bringing several American craft traditions together in one instrument.
Coming Soon.

How cowboy imagery, Chet Atkins, and mid-century design helped create one of the most recognizable guitars in American music.

From Rodeo to Rock & Roll

How western clothing moved beyond the ranch and became part of the visual language of American music.

COMING SOON